Banner Ads: Guidelines & Tips

When creating your own Banner Ad we have some guidelines that need to be followed for your ad to be accepted.



Use the correct Ad size – all our Banner Ads are 768 x 432 pixels – if you create something a different size we cannot guarantee that it will show properly or look nice and your ad may be rejected

Ad Content

  • No nudity, profanity, graphic violence, hate speech, or personal attacks. Innuendos of any kind will be rejected.
  • No advertising for illegal goods or services
  • All website domains must be legitimate and functioning.
  • No statements that are verifiably false or needlessly inflammatory.
  • The identity of the advertiser must be discernible. (You must have a logo, brand name, or URL)
  • No negative ads towards a person, event, or business will be accepted
  • Anything deceptive or scammy will not be approved.
  • Questionable website content may be rejected. Meaning anything deemed offensive to the community at large (general public).
  • Any messaging that is attempting to drive business away from the sign owner (i.e. “advertise here”, “call for digital billboard advertising”, etc.)
  • All content is reviewed before it is eligible to appear as a Banner Ad. Your ad may be approved or rejected for any reason at SaskPets discretion.

Ad Design

  • Script or cursive fonts must be clear and easy to read
  • All text must be legible
  • Content must match pixel dimensions 768 x 432
  • Make your ad look as professional as possible – if you need help creating an ad let us create one for you!

Tips for creating your own Banner Ad:

  • Think of a banner ad like a billboard – people will be scrolling through a page and you want to catch their attention within the first 10 seconds
  • Use Canva or another similar program to design your ad and choose the specific size of 768 x 432 pixels as that is our banner ad size
  • Use high quality images and a large font
  • The less wording, the better (7 words or less is usually best!)
  • Create something that is visually eye catching and gets the point across quickly – Boring ads are passed by and you don’t want make your ad confusing either – think smart and simple
  • Make sure to include your business name/logo – if they want more information about your business they can click the ad so avoid putting other contact information if possible
  • A quick way to test your ad is to print out your ad to the size of a business card, hold it at arms length and see if you can still get everything across you were hoping to. If not, go and refine it. People will be looking at your ad from computer monitors, tablets and smartphones so you should be able to understand it at different sizes.

Want us to design and ad for you instead? Click here to find out more!

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